




List of Sagmeister's 20 maxims from his book "What I have learned in my life so far."
1. Helping other people helps me./ 2. Having guts has always worked for me./ 3. Thinking that life will be better in the future is stupid. I have to live now./ 4. Organizing a charity group is surprisingly easy./ 6. Everything I do always comes back to me./7. Assuming is stifling./ 8. Drugs are great in the beginning and become a drag later on./ 9. Over time I get used to everything and start taking it for granted./ 10. Money does not make me happy./ 11. My dreams have no meaning./ 12. Keeping a diary supports personal development./13. Trying to look good limits my life./14. Material luxuries are best enjoying in small doses./ 15. Worrying solves nothing./16. Complaining is silly. Either act or forget./17. Everybody thinks they are right./ 18. If you want to explore a new direction professionally, it is helpful to try it out for myself first./ 19. Low expectations are a good strategy./ 20. Everybody who is honest is interesting.

"aiga Detroit"
Stefan Sagmeister creates some of the most interesting and inventive designs I've ever seen. Beyond just delivering a shock value or novelty, Sagmeister is amazing at conceptualizing and executing with little regard to his own personal comfort, as seen above.